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Ways how SEO works… Step 1: Off-Site SEO Analysis: This step includes the complete study of the competitor’s website. The SEO agency in Canada must understand the website’s linking to be visible on search engines. Step 2: Technical Optimization For SEO In Canada: The use of structured data is involved in this step. The step includes meta tags, title, meta description, and heading tags. Step 3: Checking The Usability Score: To evaluate the above steps, you must check the behavior or organic traffic that transfers to your site. There are various recommendations suggested by Google to improve your online visibility. Step 4: Backlinks: SEO expert Canada knows how to build backlinks to make the site more trustworthy. Because of the backlinks you have, the quality of your site constantly improves. And that, is only the beginning!