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Google is continuously developing and improving its algorithm to create a sophisticated machine that learns as it grows. Over the years, google has revamped its search algorithms to ensure that the search results of user queries are more relevant and addresses their intents more accurately. SEO strategies have evolved in attempts to keep pace with Google’s algorithm changes and updates with the use of machine learning and data science. Our SEO experts are always on top of the latest changes in Google’s algorithms to ensure that all our client’s websites rank high, giving them a competitive edge over their competitors.
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